Rearrange Home

About

Your home is your haven, a sacred space where you can be your most authentic self. Naturally, it should be an extension of who you are and who you aspire to be. Re | Arrange, a one-stop shop for house-proud owners looking to curate a luxe home, thrives on this very philosophy. The premise is as simple as the name suggests: your home can be transformed with the slightest additions—a few cushions here, a bed runner there, or a new throw for your chaise lounge. The ideology behind every piece is to create a décor icon that is equal parts versatile and affordable.

The accents are stylish, functional, and multifaceted, with an international slant—much like the modern Indian woman they are designed for. The key focus lies in bed linen, table linen, cushion covers, and throws that are on-trend yet timeless, with bold hints sneaked in. Classic, in this case, does not mean boring. While the signature color palette is muted, oscillating between shades of nude, grey, and blush tones, it is punctuated with dramatic elements such as gold foiling, quilting, ruffles, embroidery, and velvet appliqué, elevating the overall aesthetic. Each piece is crafted to perfection, employing timeless techniques with a fresh twist, while also keeping maintenance easy. For instance, the bedspreads are reversible and machine washable.

The contemporary language of the brand allows global tastemakers to effortlessly incorporate these pieces into their everyday décor, rather than reserving them solely for house guests or special occasions.

The Brand’s Journey

The brand was born out of Mumbai-based aesthete Rhea Khurana’s quest for a unique balance of sophistication and functionality. After years of frustrating searches across the city for accessories and décor for her home, Rhea decided to step into the field herself.

"I found that the Indian home décor space was very limiting. It was a hard toss between luxury and affordability. With Re | Arrange, we are bridging the gap between these two non-negotiables,” says Rhea.

Drawing from her sharp eye for detail, the brand offers collections replete with pieces that can instantly add charm to your home without requiring a complete overhaul. Mixing and matching with existing décor or other items from the collection is encouraged. Patrons can also engage Rhea and her design team as consultants to infuse their homes with flair.

Why redesign when you can simply Re | Arrange?

The Re | Arrange Woman

Re | Arrange reflects the lifestyle of its well-heeled, well-traveled muse. Rhea understood early on that modern women invest in décor pieces that are both impactful and enduring.

The Re | Arrange woman is a tastemaker with a sensibility that is elegant and refined. She’s bold yet feminine, sophisticated yet trendsetting—a perfect juxtaposition of the best of all worlds. She is not confined by rules, labels, or expectations; her only priority is to live as her most authentic self. The only frills and embellishments she embraces are the ones on her cushions!

About the Founder: Rhea Khurana

With a new generation comes new rules. In today’s fast-paced millennial world, the best ideas stem from raw personal experiences. Rich with the scent of newness, our world today is an Instagram page—a visual story of our lives.

Drawing inspiration from the women around her, Mumbai-based curator and décor consultant Rhea Khurana launched Re | Arrange, her lifestyle brand. Rhea holds a degree in Marketing Strategy and Innovation from Cass Business School, London, and a major in Luxury Brand Management from ESC Rennes School of Business, France. After a two-year stint at a luxury marketing firm, she channeled her entrepreneurial spirit to launch her own brand.

Rhea’s love for the finer things in life and her appreciation for nuanced design are deeply rooted. Growing up, she imbibed her mother’s passion for home décor, observing her craft unique pieces for their home.

“My mother has always been passionate about home décor. Watching her design pieces for our home inspired me from an early age,” she shares.

Coupled with her extensive travels and curiosity about how women invest in timeless home décor, Rhea set the foundation for her brand. While Re | Arrange is a reflection of her personal style, it is also a study of the 21st-century woman—bold, sophisticated, and unapologetically authentic.