As Invisible Collection comes to India, the founders share their serendipitous journey to the country

With galley-showrooms in various cities across the world, Invisible Collection is all set to to make their foray into the Indian market.
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Courtesy of Invisible Collection

Isabelle Dubern-Mallevays, Anna Zaoui and Lily Froehlicher first found India at their doorstep when Sonam Kapoor Ahuja borrowed a few pieces from their collection for an AD India cover story in 2021. “It was around Covid and the frontiers were completely closed,” explains Dubern-Mallevays. “Nothing could travel, but we arranged for a mirror, a table and a few objects to be placed in her beautiful Notting Hill home.” Like a perfect match, the pieces blended into Kapoor’s space and there began Invisible Collection’s decision to foray into India.

“Making Memories”, curated by Invisible collection at Féau Boiseries, Paris, in 2024.

Courtesy of Invisible Collection

Founded by the French duo in London, Invisible Collection was created as a gallery-meets showroom. Together, the cofounders curate exclusive, handcrafted furniture and design pieces from global artisans and designers for a discerning clientele that appreciates storytelling, craft. and above all, good design. “We’re both in love with design, but it’s more than just beautiful furniture. It’s about creating a world, piece by piece, that holds meaning,” says Dubern-Mallevays. “Isabelle and I both come from different backgrounds, but we share the same deep love for design,” Froehlicher reflects. Froehlicher is a digital marketing strategist for luxury brands, and has worked for the likes of Hermès and Chanel, whereas Dubern-Mallevays is an entrepreneur who founded her own consulting agency in luxury, and worked as Creative Director at Dior Maison. At Dior, Froehlicher and Dubern-Mallevays worked together for the first time.

The Invisible Collection x Mobilier national exhibit at Féau Boiseries, Paris.

Courtesy of Invisible Collection

Inside the Invisible Collection Gallery in Rive Gauche, Paris

Courtesy of Invisible Collection

“For us, each piece holds a narrative, a voice,” says Froehlicher. This intimate approach to savoir faire and interiors has attracted collectors to their gallery-showroom in the iconic Steinway Tower in New York and their other space in the heart of Los Angeles. Now, they are setting their sights on a new cultural chapter: India.

Isabelle Dubern-Mallevays and Lily Froehlicher, the founders of Invisible Collection

Courtesy of Invisible Collection

“India was always meant to be part of our story,” Dubern-Mallevays says. On a recent trip to India, they celebrated the launch of a collaboration with designer Ashiesh Shah. They met artisans and designers, visited markets and came across luxurious textiles to understand Indian tastes in a new way. “There’s a unique sense of soul in Indian design,” Froehlicher notes, “something that combines tradition with contemporary elegance. We see a deep respect for craftsmanship in India, which mirrors our own.” A longtime collaborator and fellow Frenchman and Indophile, Jean François Lesage of Lesage Intérieurs sees the gallery’s India expansion as “a platform for Indian designers and craftspeople to share their 21st-century vision of the Indian spirit with the world”. It’s this nuanced sensibility they seek to honour as they introduce their collection to India. Everything from Studio Biehler-Graveleine’s Collins armchair, upholstered in Lesage Intérieurs’ embroidery, to Marion Stora’s Kiss bed will be part of an Indian aesthete’s discovery process as they walk into the Mumbai gallery-showroom opening in 2025.

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